Why do we write books and coach health & fitness?

 Why do we write books and coach health & fitness?


According to Jonas:

Most people are just plain misinformed. They are guided by scientific and anecdotal evidence that is decades old. 

The most recent scientific research has made it resoundingly clear what things actually work in terms of changing body composition and what things are just a huge waste of time. 

We want to be the voice of truth for all the people out there who are confused, overwhelmed, and mystified–people who need to lose fat and get healthy but don't really know where to start.

 Our message to them is that it is far easier than they have been led to believe, and we've created a step-by-step guide to lead regular people towards lifelong health, strength, and fitness in this book.

Teaching young children in gym class for years motivated Jackie to retire from the school district in order to coach the parents of these children toward a healthier lifestyle:


It broke my heart to see very young children already in a state of ill-health. 

More and more young children are showing up to school morbidly obese and even diabetic. This is an epidemic new to our times, and I felt like I had to do something. 

I knew I couldn’t truly change their lives merely by teaching the kids. I had to teach the parents, the role models of behavior, the ones who actually packed the school lunches how to live a healthier lifestyle to pass on to their children. 

That’s when I knew I had to dedicate myself to coaching parents full-time. I know I’m making more of a positive impact on families now through our services. That’s our dearest hope for the new book we just released.

We know we have a valuable message for families and individuals...getting healthy and fit is WAY easier than you have been led to believe, and it is more important now in our age of epidemic obesity than ever before. That's why we founded 15Minute.Fitness.

We feel like we absolutely must educate the mainstream public about the newest advances in scientific research in the areas of health and fitness. Normal people need this more than the elite athletes who know about it. Life or death depends on it, and our goal is for as many people as possible to CHOOSE LIFE!


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